Subjective design deals with the tone and emotion of your website's content. Objective design deals with usability and interfaces. A successful website must balance both. Remember that it's not all about looks.
You don't need complex designs and thousands of words to convert a web user into a customer. You need a good message supported by straightforward content and a website that's easy to use.
Designers and clients will always have their own biases and opinions as to how a website should look and function. But those personal preconceptions can't get in the way of putting the user's needs and expectations first.
A mobile first strategy isn't just about prioritizing the needs of smartphone and tablet users. Mobile (responsive) design helps us establish the most important content and experience. Those solutions can apply to desktop users.
If you want your website to succeed, and if you want a return on your investment, you have to embrace the reality that your site is always going to need attention. Rolling out changes based on analytics and user testing is how websites improve.
...there are no simple 'right' answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need - carefully thought out, well executed, and tested.From Don't Make me Think by Steve Krug
A user is looking for a solution to a problem. Your website has to offer that solution, and to do so requires the right messaging reinforced by a pleasant visual design and easy to use site.
Responsive web design is an approach aimed at providing users with the best possible experience by having content adapt to any device's screen resolution. This approach helps "future proof" your website against new devices.
The way a website is coded is as critical to it's ongoing success as the content. Light, organized code makes sites easier to manage, easier to scale, and will even effect how search engines crawl and understand content.
I specialize in technical SEO (Search Engine Optimization) and paid search marketing via Google AdWords. Organic and paid search marketing each serve to bring qualified traffic to your site. Which strategy we use will depend on your short and long-term goals.
Competitive research, user testing and monitoring analytics are all important parts of running a successful website. The information and trends we see from research are going to play a key role in how your site evolves.
Content strategy encapsulates the process of defining and researching your target audience, determining what that audience wants, and generating and implementing content based on those discoveries.
Since 2006 I've worked both independently and with advertising agencies. I've collaborated with clients across a range of industries on projects of all types and sizes.