Web design is an entirely different beast when compared to print design. When you understand usability, user experience and content strategy, you can build a website that converts users into customers.
The way a website is developed is just as important as how the site looks. Fine-tuned code can affect how search engines rank your website, and how compatible the site will be across different devices.
Search engine optimization, pay-per-click advertising through Google AdWords and social advertising via Facebook are all viable options to increase qualified traffic to your website.
Studying traffic to your website via analytics and monitoring site usage with click tracking is a critical part of your website's success.