Your website needs to be appealing, usable and relevant to the user's needs. This is the foundation of good web design. Your site will set you apart and help convert online visitors to new leads/customers.
A mobile ready website is no longer an option, and to believe otherwise is to ignore the reality of today's web user. But thanks to modern coding techniques, mobile development has never been easier.
People tend to ignore what they don't see, and this often applies to code. But make no mistake, the code used to build your website will impact far more than you may realize.
Search marketing is a vital part of owning a website. Organic search optimization and paid search advertising will both increase site traffic. How we use these strategies will depend on your short and long-term goals.
If we don't know how users are engaging with your website content, how will we make the site better? We use tools that go beyond just basic analytics - tools that give us great insight into what's working and what's not.
As part of their new website, Fender included a subset of sections dubbed "Experience." These sections would contain a variety of music related articles, artist profiles, and educational content.
Our task was to develop a responsive front-end framework for use in both Experience and across the website. Using Wordpress as our content management system, we built a flexible and easy to use theme. The theme allows Fender's authors to place content anywhere they want on a page.
We see a lot of AdWords campaigns that focus on capturing as much web traffic as possible. But this management style can often lead to wasted spend from irrelevant clicks. This was the case with Peter Piper Pizza, a chain of family style pizza restaurants in the southwest.
After assuming management, we completely restructured the account and shifted our efforts to hypertargeting. Since then, we've increased click-through rates and reduced the monthly budget by thousands of dollars.
Ad clicks: ▲146%
Ad click-through rate: ▲ 15%
Monthly spend: ▼ 50%
Penrose Academy's previous website used a custom built content management system. The complexity of this CMS made updating and managing the site difficult for staff. Penrose also offered myPA, a dedicated app for student news and resources.
Our task was front-end development and the implementation of a new CMS. We developed the site in Wordpress and created a web based platform for myPA. Aside from improved UX/UI and security, students now have more control over their account information. A built-in user-management dashboard gives staff a simple way to manage myPA users.
Client: Brikk | URL: Launching Early 2015
How much do you charge?
I don't know. How much you got? Every project is different, so there's no simple answer to the all important question of "how much." But I think you'll find my fees are reasonable. What's most important to me is your return on investment.
How much experience do you have?
About ten years worth. After 5 years as a photographer in the U.S. Navy, I studied design. And like most web developers, I taught myself how to build websites. Over the years I've focused on user experience design, front-end development, search marketing, and mobile.
Do you do everything yourself?
Most of the time, yes. But I don't claim to be a "jack of all trades." If the project and budget warrants it, I have peers I can call upon - professionals I've known and worked with for years.
Do you freelance?
I do, and I can work in any number of capacities. As long as there's no conflict of interest, I'm open to whatever working relationship you may offer.
When the work is finished, I want whoever is paying to say "Man am I glad we hired that guy." Well that and the check, of course.
March 24, 2014
Oh SEO. How you’ve managed to confuse us all so. If I had a nickel for every time I’ve heard how someone paid for SEO services and got nothing in return…
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