Your website needs to be appealing, usable and relevant to the user's needs. This is the foundation of good web design. Your site will set you apart and help convert online visitors to new leads/customers.
A mobile ready website is no longer an option, and to believe otherwise is to ignore the reality of today's web user. But thanks to modern coding techniques, mobile development has never been easier.
People tend to ignore what they don't see, and this often applies to code. But make no mistake, the code used to build your website will impact far more than you may realize.
Search marketing is a vital part of owning a website. Organic search optimization and paid search advertising will both increase site traffic. How we use these strategies will depend on your short and long-term goals.
If we don't know how users are engaging with your website content, how will we make the site better? We use tools that go beyond just basic analytics - tools that give us more insight into what's working and what's not.
As part of their new website, Fender included a subset of sections dubbed "Experience." These sections would contain a variety of music related articles, artist profiles, and educational content.
Creybot's task was to develop a responsive front-end framework for use in both Experience and across the website. Using Wordpress as our content management system, we built a flexible and easy to use theme. The theme gives Fender authors a great deal of control over how and where content is featured.
We see a lot of AdWords campaigns that focus on capturing as much web traffic as possible. But this management style can often lead to wasted spend from irrelevant clicks. This was the case with Peter Piper Pizza, a chain of family style pizza restaurants in the southwest.
After assuming management, Creybot completely restructured the account and shifted to hypertargeting. The result was increased click-through rates and thousands of dollars saved in monthly keyword spend.
Ad clicks: ▲146%
Ad click-through rate: ▲ 15%
Monthly spend: ▼ 50%
Penrose Academy's previous website used a custom built content management system. The complexity of this CMS made updating and managing the site difficult for staff. Penrose also offered myPA, a dedicated app for student news and resources.
Our task was front-end development and the implementation of a new CMS. We developed the site in Wordpress and created a web based platform for myPA. Aside from improved UX/UI and security, students now have more control over their account information. A built-in user-management dashboard gives staff a simple way to manage myPA users.
Client: Brikk | URL: Launching Early 2015
In 2004 I built my first website, an online gallery of photos I'd taken during my time in the Navy. It was terrible in every way. But a friend saw it and asked if I could build a site for his business. I built it. It was also awful.
Those first couple websites weren't anything to brag about, but the seed was planted nonetheless. Well, not the "build awful websites" seed. I mean the "this is what I want to do and get really good at" seed.
Ten years later and I love this job. As principal of Creybot in Scottsdale, AZ, I work with businesses and agencies alike. Though I study and practice many different skills, I focus primarily on user-experience design and development, Wordpress, SEO and performance optimization, and AdWords management.
April 9, 2015
Many of us like to preach the gospel of “content first.” Prioritizing content is the logical beginning to a web design project. But putting content first isn’t always practical, or feasible.